PJ Nicholls launches second HiQ Tyres & Autocare Centre in Tewkesbury

The HiQ Tyres & Autocare network has recently grown with the addition of another location, this time in Tewkesbury. For the first time, the Gloucestershire town will have a HiQ centre, operated by Worcestershire and Gloucestershire based company PJ Nicholls.

The franchisee has launched the new HiQ Tyres & Autocare location as part of the continued expansion of the HiQ network, which is positioned to meet the growing demand for trusted car retail and service locations.

The centre opened its doors to its first customers in May, with drivers being able to book their next service, MOT and tyre change from one of the industry’s best online platforms.

HiQ operates a nationwide network of autocare centres and is backed by Goodyear, operating as its retail arm in the UK. The new autocare centre is strategically located on Ashchurch Road, a few minutes from Junction 9 on the M5, and features everything customers need to keep their cars running safely.

PJ Nicholls is a family-owned business that has operated a number of franchises for over 40 years. Since 1984, the company has expanded across the three counties of Gloucestershire, Herefordshire and Worcestershire.

Its business stretches across car and commercial vehicle sales, aftersales and fuel forecourts. These include KGM, SPAR and Nisa Convenience Stores, and Gulf. Furthermore, its team also runs a number of Ford Authorised car and commercial aftersales operations.

Adam Nicholls, Managing Director PJ Nicholls, comments: “As a business we are expanding our after sales significantly, and have increased our workshop capacity to drive more customers through the door. We feel the HiQ brand adds huge value because of its Goodyear backing, which, like our other centre in Malvern, gives us a different angle for our business.

“Alongside our other businesses, HiQ gives us an opportunity to target a much broader range of customers. HiQ has a particularly impressive online presence which means we benefit from a large number of online bookings. The hybrid on- and offline model fits perfectly into our business. It ticks every box and meets the modern customer’s expectations. It really is a win-win.

“If you combine the trust that comes from a family business and the local convenience, we see it as such a great opportunity. We often speak to customers who are so happy that they can trust the service that HiQ offers for a fair price. That’s the sort of peace of mind HiQ delivers up and down the country.”