Two West Midlands towns selected for innovative car retail and servicing centres

Drivers in the West Midlands are amongst the first in the UK to benefit from a new partnership between two of the most ambitious and fast-growing automotive retailers.

HiQ Tyres & Autocare has partnered with car retailer Carsa to open two new vehicle buying and service experience centres, with Halesowen and Cannock being the first two sites to launch this exciting dual-branded venture.

The two new centres take advantage of HiQ’s nationwide autocare expertise and Carsa’s new dealership model, combining industry-leading vehicle maintenance, sales and customer service under one roof. Each site has created 20 new full-time roles across sales and technical roles.

The first site in the collaboration between HiQ and Carsa opened on Dudley Road in Halesowen, followed by a second location on Eastern Way in Cannock, Staffordshire. The new centres offer a full range of services, including car sales, tyre fitting, vehicle servicing, MOT testing and more.

HiQ operates a nationwide network of autocare centres with more than 160 locations across the UK. Backed by Goodyear, it is renowned for its professional and seamless customer experience. Carsa has been in operation since 2020 and, in just a few years, has grown to eight locations across the UK, offering a diverse range of high-quality vehicles. By providing both new and used cars, Carsa caters to a wide variety of customer preferences and budgets.

Carsa's business model is focused on putting customers first and includes financing options, competitive pricing, and a commitment to a hassle-free purchasing experience. This customer-first approach has helped Carsa quickly establish itself as a trusted name in the automotive market. With the addition of HiQ at the Halesowen and Cannock locations, it now also provides drivers a full range of autocare solutions for cars and vans, further broadening its customer offering.

Transforming the local automotive experience

This partnership between HiQ and Carsa, two of the most dynamic automotive retailers in the country, means that local drivers will benefit from exceptional standards of service and customer satisfaction, ensuring that drivers receive the best possible care for their cars.

Each centre takes pride in providing high-quality parts to its customers, along with service that offers a genuine competitive alternative to major car dealerships. This allows the centres to cater specifically to the local community, offering drivers reliable products and expert service at great value.

“The partnership gives customers the opportunity to have a franchise experience at fast fit prices,” explains Nash Sahota, Centre Manager, HiQ Tyres & Autocare Halesowen. “When a customer drives past and sees Carsa and HiQ above the door, they know they’ll be welcomed and receive a high quality and premium service. That trust is essential for our business, and having Carsa and HiQ together under one roof gives the local community that assurance.”

Dan Tift, Centre Manager, HiQ Tyres & Autocare Cannock, adds: “We really value what HiQ adds to our business model, so for us it’s the perfect partnership. We’re proud to see the partnership finally become a reality. We’ve achieved incredible synergy and it’s great to see the finished product come to fruition. We look forward to a bright future working with HiQ.”

Craig Sprigmore, Goodyear Retail Director UK & Ireland, explains the benefit of having HiQ and Carsa on the same premises: “These are the first two steps in an exciting partnership that aims to transform the car buying and servicing experience. It represents a great opportunity for customers to buy and maintain their cars from the same location, making car ownership much easier. Drivers will have a simplified ownership process thanks to the work our teams are putting in behind the scenes.

“We welcome drivers from the area to come down to the branch for a free vehicle health check today. We look forward to continuing to deliver for the local community by taking the stress out of regular vehicle maintenance, service and purchasing.”